In 1960, Hasbro unleashed its first personal "computer" to the masses. Called Think-a-Tron, it was launched decades ahead of IMSAI, Apple, or Commodore machines. While overstated, this was the marketing for Think-a-Tron, "the machine that thinks like a man". While some toys of the same era, like the Digi-Comp I for instance, endeavored to teach people about computers, Think-a-Tron took advantage of the growing interest in computers to sell a cleverly packaged trivia game. It introduced the trivia game concept 21 or more years before Trivial Pursuit.